Author Archive

Posterscope’s Virtual Billboards

Wednesday, November 25th, 2009

Guest Contributor, Michael Mascioni

It seems that the computer video game screen is now firmly becoming a new, but rather offbeat, location for billboard advertising. One of the driving forces behind this real and virtual billboard synergy is Posterscope, which announced back in March an agreement with IGA to run in-game billboard ads simultaneously with outdoor billboard ads. Through […]

Navigating Mobile Digital Signage

Monday, November 16th, 2009

Guest Contributor, Michael Mascioni

Mobile digital signage presents many opportunities for marketers, but also significant challenges. That message underlined Donna Boyer’s presentation at the Digital Signage Show in N.Y. on 10th November 2009. According to Boyer, V.P. of Product Management at RMG Networks, two key factors must be taken into account when developing mobile digital signage:- utilizing the right […]

OVAB Summit ‘The Great Debate’

Thursday, October 29th, 2009

Guest Contributor, Michael Mascioni

The role of digital out-of-home in cross-channel marketing and entertainment schemes was in the spotlight at OVAB’s 2009 ‘Digital Media Summit: Focus on Out-of-Home‘ which was held in N.Y. on Oct. 28. Wendy Weatherford, V.P. of Marketing and Promotion at VH1, Dan Levi, Senior V.P., Digital Media & Strategic Partnerships at Zoom Media & Marketing, […]

Prospects For Holographic 3D Digital Signage

Saturday, October 10th, 2009

Guest Contributor, Michael Mascioni

High hopes have been raised many times before for 3D/holographic digital displays in the out-of-home market any yet many times those hopes were swiftly dashed. Although the 3D/holographic digital out-of-home market is still in its infancy, some elements seem to be coming together for that market to come to some form of fruition, including: – […]

Digital Signage Cross-Channel Marketing Continuum

Friday, October 9th, 2009

Guest Contributor, Michael Mascioni

Digital signage is at the threshold of a new era, where interconnectedness and interactivity are paramount. It should no longer be viewed as an isolated medium, but as an integral part of broader multi-channel marketing campaigns. Those were key messages behind some of the more farsighted presentations at the Digital Signage Investor Summit in N.Y. […]