DailyDOOH

Owned and organised by the Professional Lighting and Sound Association we liked this show last year. An entry fee of UK PDS 20 on the door or UK PDS 10 pre-booked keeps some of the Hoi polloi away as well 😉 Described as… Welcome to PLASA08 – the no. 1 new products show in entertainment […]

Nice picture of CBS Outdoor’s Cross Track Projection on London underground

If you are going to hang screens from the ceiling in Malls or at Airports then damn well make them big!! This is one of EYE‘s digital screens at Changi Airport, Singapore which we like a lot. Visible from a long distance as you walk towards it.

In London, Piccadilly Circus, Bank, Liverpool Street, Euston and Bond Street tube stations have all been fitted with these hi-tech projectors and giant screens. More to follow later in the day.

Mike Cotttman, Executive Chairman of Vision Media Group (Intl) PLC prepared a lengthy CHAIRMAN’S STATEMENT to go with their 2007 Preliminary Results. It’s well worth a read and is reproduced below in its entirety. Pay special attention to the bit about ‘Minimum Rental Guarantees’ 2007 can best be described as an annus horribilis for our […]

There’s a niche like Digital Out Of Home and there’s a niche within the niche we guess! For those interested specifically in audience measurement take a look at Adam Stratas’s blog http://www.audiencecount.com/ Described as… AudienceCount.com provides unbiased information on Out-Of-Home (OOH) Digital Signage Advertising and Audience Measurement systems presently on the market. It’s based in […]

Supporting ambient daylight is a different proposition to being able to work in direct sunlight. We would argue that no screens can ably support full-on, direct sunlight aimed at them but if you are working in street furniture or windows that face out onto the street you can make your life a bit easier by […]

People have been holding their breath for a few days now waiting for Vision Media Group (Intl) PLC to post their preliminary results for year ended 31 December 2007 – which they did today. This is all ‘water under the bridge’ stuff really as 2007 was the year that ScreenFX metamorphosised into VMG with the […]

Interesting article in the Times this weekend in the UK entitled “Digital advertising is watching you” When we started to read this over our coffee and croissants we thought ‘oh my god another hatchet job on audience measurement’ but the author Mark Harris has done a pretty fair job in reporting – though there are […]

The UK’s Marketing Week reports here (and reproduced below) that the Outdoor Advertising Association (OAA) is set to copy Posterscope’s idea of a Screen Gallery – the intention being of course to educate advertisers in the digital medium. Outdoor industry gives digital a boost 26-Jun-08 The outdoor advertising industry is ramping its support for digital […]