Archive for July, 2008

Imagesound Gets The Boot From Footlocker

Tuesday, July 29th, 2008

Adrian J Cotterill, Editor-in-Chief

UK based music supplier, Imagesound have lost yet another customer to bigger rival Mood Media, this time it is the 400+ store Footlocker chain whom Imagesound used to supply with in-store music and some screens with content produced by dutch company Notice. We are not sure yet what Mood Media plan to do with the […]

Blighted RFP Sighted Over UK and US

Tuesday, July 29th, 2008

Adrian J Cotterill, Editor-in-Chief

The blighted RFP last seen floating over Ealing, London seems to have moved onwards and upwards and is steadily making its way towards the US so watch out! BP is looking for an investment partner (read that as ‘someone to fund everything and take all the risks’) to develop and roll out a digital media […]

Ocean Outdoor’s LED In Liverpool

Tuesday, July 29th, 2008

Adrian J Cotterill, Editor-in-Chief

It’s very hard to do this screen justice in photos (especially when we have a limit of 470 pixels wide on our blog theme) but here’s another shot of the screen playing out various images on 22nd July 2008 when first switched on.

Europe’s Largest Commercial LED Does Coke

Tuesday, July 29th, 2008

Adrian J Cotterill, Editor-in-Chief

Despite the protests of large LED screens in both Berlin and Moscow we believe that this 31 metre in length by 7 metre high digital billboard from Ocean Outdoor in Liverpool is Europe’s largest commercial (i.e. takes advertising) LED. You don’t get to buy / build (or even lease) billboards this big without deep pockets […]

An xPost Too Far

Tuesday, July 29th, 2008

Adrian J Cotterill, Editor-in-Chief

We like some of the ideas for vertical solutions – anything to make content creation easier and more specific to a deployment has to be a good thing but perhaps CAYIN this time have taken product marketing and product positioning a step too far… xPost allows for instant content creation of niche digital signage, it’s […]

Loop 04

Tuesday, July 29th, 2008

Adrian J Cotterill, Editor-in-Chief

Issue 4 of Grand Visual’s Loop newsletter is out… In this issue we detail our digital outdoor campaigns for Suzuki, Canon, and Ford, plus TV campaigns for films, The Oxford Murders and WAZ. We review the commercial launch of CBS Outdoor’s XTP format and look at Clear Channel’s expanding digital inventory including exclusive video footage […]

Destination Media Launch US C-Store TV Network

Monday, July 28th, 2008

Adrian J Cotterill, Editor-in-Chief

It is so NOT TV (even more so in Retail) and we wonder when networks will finally realise that branding them as such does them more harm than good, anyway interesting to see here that Destination Media – better known of course for their Gas Station TV network – has now launched a convenience store […]

Cisco Don’t Do Billboards But If They Did…

Monday, July 28th, 2008

Adrian J Cotterill, Editor-in-Chief

As the famous (at least in the UK) Carlsberg Lager advertisement goes, “Carlsberg don’t do holidays but if they did, they’d probably be the best holidays in the world” – can the same sentiment be applied to the likes of Cisco (and / or Stratacache) when it comes to large form factor, typically outdoor, ‘High […]

Cabvision Is Demonic

Monday, July 28th, 2008

Adrian J Cotterill, Editor-in-Chief

The rantings of a ‘woman who talks too much’ or someone giving a typical Londoner’s / Consumer’s point of view? You decide. We found this on the blog ‘womanwhotalkedtoomuch‘ Anybody else come across the devil’s own “entertainment” which is Cabvision? For the fortunate, allow me to describe. You get into the back of a black […]

Content- und Marketingkonzepte als Basis für die richtige Digital Signage-Technik

Monday, July 28th, 2008

Chris Sheldrake

Ein durchdachtes Marketingkonzept, professionelles Screendesign und ein kreativer Content sind die Basis für den Erfolg von Digital Signage-Lösungen. Nur wer anfängt rückwärts zu denken, wird die passende Digital Signage-Technik für ein Projekt finden und die Hürde des passenden Inhalts mit Leichtigkeit überspringen. Was bedeutet Digital Signage, was kann ich damit machen bzw. was bringt mir […]