An xPost Too Far

Adrian J Cotterill, Editor-in-Chief

We like some of the ideas for vertical solutions – anything to make content creation easier and more specific to a deployment has to be a good thing but perhaps CAYIN this time have taken product marketing and product positioning a step too far…

xPost allows for instant content creation of niche digital signage, it’s web based (good) and it doesn’t actually come in the box above!!

Cindy Lai from CAYIN told us “The software will be delivered via online download, without physical CD, the box is a symbol of the software product for people to easily get the idea> We do make note on the website, so that people know the software will not be delivered by physical CD and box”

xPost is basically a series of and we quote “Vertical-market-dedicated application software responses to specific customer needs for modern public information display”

It’s made up of meetingPost, wayfinderPost, and lobbyPost!

We like the idea behind this but it probably didn’t need to be positioned as separate applications – surely they are in fact merely templates / frameworks or solutions for common digital signage deployments?

Cindy told us however “We try to provide solutions for different vertical markets, since we’ve been receiving many similar requests from our customers. xPost is a good start for us to respond to our customers’ requests and also gather more feedback from the market itself”

From the press release…

lobbyPost is the application software especially designed for lobby digital signage. Powered by lobbyPost’s content and managerial tools, the software can be used to easily display advertisements, corporate image video, guest room tariff, and currency exchange rate. Moreover, weather information can be retrieved from the Internet and automatically displayed on the screen.

meetingPost is dedicated to the needs of meeting rooms and banquet halls that require flexible arrangement on the meeting schedule as well as frequent update on information post. Through the room booking system in meetingPost, administrators can arrange events easily and publish events on the screen automatically.

wayfinderPost is the application software that CAYIN especially develops for public spaces where conveying announcements, promoting events, and direction guiding frequent and crucial. It provides various templates for a variety of applications, such as the announcement and direction guiding of wedding banquets and conferences, service facility sign and direction, floor plan, etc.

We also note that Cayin have thought about this and pre-designed both portrait and landscape templates (also good) as well as many useful icons and symbols for choices.

Despite our slight criticism of the ‘positioning’ this will probably be very popular in the small to medium sector and something one suspects that other signage vendors will follow.

About CAYIN Technology

CAYIN Technology offers a complete portfolio of appliance-based digital signage solutions, including media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the Company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

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