Archive for November, 2011

It’s Official, It’s #InfoComm12

Monday, November 28th, 2011

Adrian J Cotterill, Editor-in-Chief

Good news from the organisers of InfoComm who tell us that the official hashtag for the event in June 2012 in Las Vegas this time around is definitely going to be #InfoComm12 No need now then for missives like last time; ‘Why #IC11 Will NOT Work‘ and ‘#ic11 How To Shorten A Tweet‘ which unfortunately […]

Custom Designed QR Code Spans Billboards

Monday, November 28th, 2011

Geny Caloisi

Out of Home International and TMP Worldwide launch an interactive billboard campaign Monday (28th November 2011) for the University of Bristol. Ream Demnati, Outdoor Consultant at Out of Home International worked on a proposal with branding experts TMP Worldwide and Peloton Design to create a tightly targeted Out-of-home billboard campaign to showcase the custom QR […]

Sign And Graphic Imaging Middle East, Dubai

Monday, November 28th, 2011

Adrian J Cotterill, Editor-in-Chief

We note that the 15th Annual Sign and Graphic Imaging Middle East Exhibition being held 31st January to 2nd February 2012 at the Dubai World Trade Centre has a ‘Digital Signage Zone‘ this year! Project Executive, Bazil Cassim tells us “We have had exhibitors from the Digital Signage industry participating since the show’s inception but […]

Thierry Destombes Joins Magenta (Official)

Monday, November 28th, 2011

Adrian J Cotterill, Editor-in-Chief

We told the world back on 13th October 2011 but Magenta Research, once the recognised leader in signal extension, distribution and switching, has now (finally) officially announced that they have appointed said Frenchman to the position of Business Development Manager for France. The official press release states that Destombes (most recently serving as the France/Belgium […]

BMW Launches Ocean’s Two Towers East

Monday, November 28th, 2011

Geny Caloisi

Ocean, the boutique outdoor media owner, has launched The Two Towers East after winning a competitive tender from Tower Hamlets Council. The iconic advertising structures, which are located in the shadow of Canary Wharf, are designed to target high net worth employees working in London’s financial district. BMW has secured The Two Towers as the […]

First Scala Asia Partner Conference

Monday, November 28th, 2011

Gail Chiasson, North American Editor

Scala held its first Asian conference Nov. 24-25 in Shenzhen China. 75 partners and end users from Japan, Hong Kong, various cities in China, Taiwan, Korea, Australia, Singapore and Malaysia were brought together by Scala to discuss the market in Asia and to share information. Scala has, we are told, seen major growth in this […]

Listen Up. Value of Exhibiting. Stop.

Monday, November 28th, 2011

Gail Chiasson, North American Editor

With many if not most of the digital-out-of-home/digital place-based industry exhibiting at various trade shows around the world – from ISE, ScreenMediaExpo, DSE, InfoComm, CETW down to small exhibits associated with company conferences and many in-between – we were interested in the 2011 Changing Environment of Exhibitions Study from the Center for Exhibition Industry Research. […]

Proxama NFC Cinema Campaign For Nokia Customers

Sunday, November 27th, 2011

Adrian J Cotterill, Editor-in-Chief

Proxama a provider of near field communications (NFC) proximity marketing solutions,launched an NFC marketing campaign on Friday in a number of Vox cinema foyers in Dubai. The campaign targeted cinema-goers owning the new Nokia N9 handset who were invited to ‘tap’ an NFC-embedded poster or standee (portable display stand) with their handset to download vouchers […]

An Open Letter To Lyonsdown

Sunday, November 27th, 2011

Adrian J Cotterill, Editor-in-Chief

The folks at Lyonsdown didn’t take my criticism of their (supposed) AV Supplement lying down and we received on Thursday a polite letter from their Managing Editor, Lucie Carrington. Whilst it would not be fair to publish her letter to us (it was ultra-polite, ultra-nice and much better written than we would ever have done […]

Something Old, Something New, Something Borrowed

Sunday, November 27th, 2011

Adrian J Cotterill, Editor-in-Chief

I doubt it was anything to do with the conversations that our technical team have been having these past few weeks with two new networks and one old (well, not ‘old’ but current / existing) with regard OpenSplash but we’ve noticed a lot more people downloading and experimenting with the open source software recently. The […]