DailyDOOH

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Manolo Almagro

Manolo Almagro has over 18+ years of experience creating place based, digital experiences for international brands and their agencies. He specializes in building unified customer experiences across the multiple digital media channels.

Manolo holds senior advisory positions in a variety of companies in the US and Asia Pacific region, providing strategic direction on digital +
interactive media. His cross-disciplinary expertise has helped him to
cultivate innovative solutions for digital media ecosystems, mobile commerce platforms and helping technology companies establish go to market strategies for international expansion into both emerging and mature markets.

In addition to his advisory roles, Manolo is an interim CTO for Show+Tell, a Dynamic Environments and Digital Out of Home company in New York- speaks at trade conferences, and is a Senior International Correspondent for the DailyDOOH where he provides his personal analysis and insights to an international readership.

Previous technical accomplishments include Manolo being a named inventor on a digital signage software patent (US Patent #6038545), his work engineering McDonald¹s largest digital menuboard for the London¹s Millennium Dome and his pioneering efforts in creation of The Paris Metro (Subway) System¹s
first digital signage network.

Manolo has worked with several brands and market segments in the US, EU and Pacific rim, highlights of his work includes projects with companies such as; ABC Television Networks, Disney, McDonald¹s, M&M¹s AT+T, United Airlines, ASDA/Walmart, France Telecom, Orange Telecom, Jollibee Foods, SingTel, Globe Telecom, KFC New Zealand, Hungry Jacks/Burger King Australia.

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Giuseppe Andrianò

Beppe Andrianò has been an enthusiastic supporter of the Digital Signage industry since 2001 since he started working in the Video Communication department of Sony. Later he moved to Sony’s European Retail Group where he worked as a digital signage in the European and Italian markets inside organizations.

Between 2003 and 2006 he was executive POPAI (IT) board member and is still now a POPAIDigital (IT) technical committee member. He is also a founder member of the OVAB DBCI advisory board.

With over 23 years of international experience he has started his own consulting company Think and Make It! in which digital signage is the most important business.

He has co-ordinated worldwide Digital Signage and Instore Audio projects for a number of the major fashion brands in Italy as well as managing the pre-openings of the biggest Worldwide Diesel flagship in Milan and an Interactive Digital Signage installation for one of the most famous watch companies in the world during the last Olympic Games in Beijing 2008.

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Gail Chiasson

Gail Chiasson is DailyDOOH’s North American editor.

Gail has been a journalist and editor in Canada for more than 30 years, specializing in the national advertising, marketing, media and communications industry with a special affection for the OOH sector.

Gail also currently edits a daily Web site at PubZone.com, a twice-yearly magazine, Canadian Technology & Business. She’s based in Montréal.

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Bill Collins

Bill Collins is an industry analyst, consultant and consumer research professional who focuses his work on the field of networked Digital Signage and Kiosks. During his 8-year career in the Digital Signage and Kiosk industries, Bill:

• Co-authored the world’s first syndicated research report on Digital Signage in March 2001.
• Established in 2002 the Narrowcasting News from Bill Collins newsletter, the world’s first publication to cover the Digital Signage market.
• Co-founded and edited AKA.TV – http://www.aka.tv — the world’s first international publication to provide news and analysis on the global market for Digital Signage.
• Organized, convened and presided at the founding meeting of the Out-of-Home Video Advertising Bureau (OVAB) in January 2006 in Las Vegas at the Venetian Hotel.
• Has served clients such as Best Buy, 3M, Philips Design, Instrumental Media Group, C-nario, Barco, the Out-of-Home Video Advertising Bureau (OVAB), LocaModa, Christie Digital Systems, Ripple TV, TracyLocke, Follett, ActiveLight, the Digital Signage Group and Reflect Systems.

Bill Collins is principal of DecisionPoint Media Insights. DecisionPoint is a consumer/shopper research consultancy in the USA that designs and produces custom consumer research on digital media networks that are deployed at retail and out of home. Collins can be reached at bill@decisionpointmedia.com.

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Russ Curry

Russ Curry (MBCIM) has a background in retail marketing in the music business, where he worked for both the ‘majors’ and the ‘independents’. With the music business going pear-shaped, he moved into video production in 2005, specialising in co-producing very short programmes with cable TV stations in France. A music video supplier then asked him to source other video content for a European DOOH network – which lead to the realisation that there’s a bigger need for ‘content’ to insert in between the ads AND so to the creation of ‘i-CONIC IMAGES’, a B2B agency supplying content (stock video and short programmes) exclusively for the DOOH market.

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Damien Edmonds

Damien’s experience includes; UK Outdoor Advertising Association’s digital board 2005-2007, European Marketing Director with Eyecorp UK, an independent consultant in London (with clients such as Clear Channel UK and Laqshya India).

Media planner originally by trade, Damien is particularly interested in insights with DOOH’s audience. His media planning and insights experience includes; Dentsu (AIS Media) Brisbane & Sydney and Zenith Media International in London, as well as Nielsen Media Research in Sydney & UK.

Over the past two decades he has been keen to develop a broad knowledge of the media industry before specialising in DOOH, having worked for various innovative media offerings; set-up of Men’s Health Australia, cross-media offering with Better Homes & Gardens (#3 magazine in Australia), set-up of Look Media UK, as well as Marketing Director with Gym Media UK (another captive network).

Damien has recently setup Edmonds Marketing, a consultancy in Australasia, specialising in Digital Marketing at Retail with connections to international innovators and pathfinders.

Damien is also a Chartered Marketer with the Chartered Institute of Marketing, UK (2008). He is keen to point out that Australia and New Zealand are considered an International Test Market, particularly from a DOOH perspective!

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Chris Heap

Chris has been involved in the creation, deployment, management and effectiveness of DOOH networks (audio, visual and hybrid) for over 10 years and can claim to have worked on some of the largest and/or path-finding retail deployments in the UK for agencies including CAN Media, Instrumental Media, Mood Media (was DMX Music) and CBS Alive (was TDI) on behalf of brands including Kroger, Tesco, The Life Channel, H&M, Mall Corporation, Target & Shell.

Chris is currently an active member on POPAIdigital’s (UK) planning and management forum and contributes to POPAI’s Advocacy Committee (U.S) and writes for various UK and U.S marketing journals and magazines.

Chris is founder of the Imperative Group, a marketing services, new product and development agency for businesses already operating in or looking to participate in the DOOH sector. He holds a BA in Consumer Psychology from the University of Bristol and is a member of the Chartered Institute of Marketing.

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Alex Hughes

Alex Hughes is Strategic Director at Amigo Digital. His career spans Digital Media, Moving Image & Television; he built the moving image department of Deepend, a new media agency founded in 1994, renowned for its creativity, that grew to over 200 people in 8 international offices.

He moved to ITV Network, the UK’s first commercial TV broadcaster, developing their web and Interactive TV (iTV) strategy and then MTV Networks Europe as New Platforms Director where he established and implemented the iTV Strategy for the 7 MTV channels; the backbone of which can currently be seen on MTV today.

Alex’s skills lie developing effective creative communication strategies for brands across digital media. His experience encompasses all aspects of a business communications strategy – from design and branding to implementation and advertising. He has worked with some of the world’s top brands including Smirnoff, Baileys, FujiFilm, Boots, The FT, Volkswagen and Calvin Klein.

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Dylan Jones

Dylan H. Jones is an award winning, international creative executive in the Digital out of Home Industry. Based in San Francisco, CA, Dylan spent ten years at PRN as VP Content Strategy and Creative, where he developed and supervised advertiser and programming creative across multiple retailer channels.

Dylan was the key driver in establishing the advertising creative for the initial Walmart Smart Network rollout and developing the overall programming strategy and consumer experience for the network. Best Buy, Costco and Sam’s Club have also benefited from Dylan’s creative expertise in driving viewership of their in-store networks. A passionate advocate for DOOH, Dylan has his finger on the pulse of what works in the out of home environment and has created dozens of product commercials for blue-chip advertisers, such as Gillette, Unilever, General Mills, Pfizer, PepsiCo and Disney. His expertise is in bringing advertisers brands to life in the out of home space with compelling, engaging creative executions customized for specific venues.

Before venturing into the DOOH industry, Dylan worked in entertainment advertising through his own London-based company, BDP Media, where he wrote, produced and directed hundreds of on-air promotions, theatrical movie trailers, short format programming segments, sizzle reels and corporate videos. He was also a branding and creative consultant for US Cable channels, such as Cartoon Network, Warner Brothers, Disney Channel and the Sci-Fi Channel for their European launches.

Dylan is currently founder and executive creative director of Jones Digital Media, a new boutique creative agency providing strategy, creative leadership and production services to the DOOH industry. He can be reached at dylan@jonesdigitalmedia.com.

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Michael Mascioni

Michael Mascioni is a market research consultant in digital media, and freelance writer on digital media and other subjects for such publications as Video Age International and Internet Evolution.

He was program director and creator of the conference “Revolutionizing Interactive Marketing in Public Places: the Mobile and Gestural Digital Signage Imperative.” He has done research/consulting projects on new media for such clients as: AT&T, HBO, Sony Pictures, Paramount Pictures, Burson-Marsteller, and Image Entertainment.

Formerly, he was a senior analyst in the broadband entertainment group at Strategy Analytics. He also served as creator and program director of the Intertainment conferences on interactive entertainment, and managing editor of the A&A Monthly newsletter on Interactive Entertainment. He has spoken on interactive media at trade shows in the U.S. and Europe, and appeared on the Charlie Rose show on PBS. Mr. Mascioni is the author of a section on interactive entertainment in the Encyclopedia of the Future, and holds an M.S. degree in Management from the Polytechnic Institute of NYU.

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Chris Phelan

Chris Phelan is a long term resident of Japan, speaks Japanese fluently and has worked in Japan’s Internet and Digital Media markets since 1995. A native of Chicago, he ventured to Japan in 1991.

Phelan is Co-Founder and Chairman of Vanten, one of Japan’s leading Digital Signage companies. His previous role as CEO of Vanten saw him rolling out some of Japan’s earliest digital signage networks. He successfully transitioned the entrepreneurial company from being a business applications developer into a digital signage service provider. With customers like Yodobashi Camera and Softbank Group’s Comel, Vanten have been able to establish itself as an industry leader.

Prior to that, Phelan was the Country Manager of Exodus Communications Japan. At Exodus, Phelan directed all aspects of Exodus’ entry into the Japanese market, grew revenues to US$20 million in the first year of operation, and achieved profitability in less than 1.5 years. With a background in sales, marketing and operations, Phelan has strong revenue generating, relationship-building, deal-structuring and strategic-term planning skills. Prior to Exodus, Phelan helped build one of Japan’s Internet success stories, Global OnLine Japan (GOL) where he held the positions of VP of Marketing and COO.

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Terry Scannell

Terry Scannell has been involved in B2B marketing for over 15 years. He was a principle in Color & Design Exhibits Inc. (a museum and trade show exhibit design and production company) between 1986 and 1996. He participated in the sale of that company to ExhibitGroup/Giltspur a division the Dial, Corp (NYSE VVI) in 1996. From 1996 until 2001 he was a General Manager for that company and was promoted to Sr. Vice President of Western Operations where he was responsible for a P&L of $100.0 million. From 2001 until 2004 he was an owner and manager of a design and film production company where he was responsible for the sale and operations of the in store Nike Digital Sign System until he founded ipSigns. He holds a BS from Lewis & Clark College, a Master’s Degree from USC and a Law Degree from the University of Oregon. He is a member of the Oregon State Bar and continues an active legal practice focusing on complex business litigation.

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Leoš Smutný

Leoš Smutný started his career in digital signage as a development and marketing manager in a Czech company producing original LED screens.

He is now with Supermedia Ltd. – a communication agency focusing solely on Digital Out of Home. Their unique superscreen.cz project started in spring 2008 and unified the offer of Out-Of-Home Video Advertising in the Czech Republic – as well as focusing on educational activity in this sector – something virtually non-existent in the Czech lands before.

Leoš has been regularly published in the established print media and and cooperated on dozens of integration projects with digital signage technologies in the Czech Republic.

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Michael Torano

Michael Torano tells us that he DREAMS IN DIGITAL. He is fluent in the technologies that define our world and passionate about the way they’re shaping our future. He is a communicator, a creator and a restless innovator who understands how digital media connects us and wants to shape the conversation. A unique talent, a visionary, a strategist, an experimenter, a leader.

Michael is a 21-year marketing veteran and founder of 3 business enterprises. He’s been married for 14 years (to the same woman) and has brought forth 2 boys (so far) and 2 cocker spaniels. His official background crosses multiple disciplines and diverse categories within B2B and promotional/incentive marketing while digital media has always been his true passion. He’s odor-free, a firm believer in logic and common sense, and smarter than the average bear.

He’s President of n8 promotions (a promotional and incentive marketing agency), Founder of IAMinc (a motivational apparel firm for sales and legal professionals) and Founding partner PhiMedia LLC (recently sold and now known as DCSI) Digital Out-of-Home media network focused on high-traffic retail and consumer environments such as convenience and grocery stores and quick-service restaurants.

He currently serves on the Board of Directors of both the Knoxville Chapter of the American Advertising Federation and Entrepreneurs of Knoxville (a regional business building organization)

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Eva Zhang

Eva Zhang is one of China’s new generation in the digital signage industry and works for Neo Advertising, China. Eva has a solid background in cross-cultural communication, international journalism and a track record in expat-related media. Eva Zhang previously earned her stripes at a locally famous all-round advertising agency that covers the country with its campaigns. She has several years of experience working in different media, including a number of CCTV’s digital channels (China Central TV) as well as newspapers and magazines. Her clarity, energetic personality and well-developed critical thinking skills have put her on a fast track to become an international reference point on media, and specifically digital signage, within China. With an observant insight, a love for the industry and a unique understanding of China’s condition, she will bring us absorbing stories from China.

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