PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]
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Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel UK has been confirmed as The Creative Shootout’s 2024 official Out of Home media partner, joining other big names like The Guardian, in supporting the UK’s leading done in a day creative-for-good awards, with GBP 100,000 of media inventory. Clear Channel will offer the inventory prize for this year’s winning campaign, that will […]
Adrian J Cotterill, Editor-in-Chief
Clear Channel UK has announced a new partnership with Positive News, a pioneering media outlet that reports on what’s going ‘right’ in the world where they will deliver uplifting stories of progress to millions of people in public spaces. Ben Hope, Marketing Director at Clear Channel UK, told us “In a world filled with clickbait […]
Adrian J Cotterill, Editor-in-Chief
BT Group’s digital and startup incubation hub, Etc. unveiled at #CES2024 a CES Honouree awarded #EV charging solution which converts existing street infrastructure to public charge points. Etc. Managing Director Tom Guy was on hand at the show to explain that Etc. will be powering up the UK’s first charging unit built from a street […]
Adrian J Cotterill, Editor-in-Chief
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has completed a landmark GBP 350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. We are told that the transaction enables Wildstone to both refinance its existing debt and fund its next […]
ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc. We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising. Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources […]
Adrian J Cotterill, Editor-in-Chief
Wildstone, the leading owner of outdoor media infrastructure assets in Europe, renowned for spearheading the digital revolution in the roadside OOH market, has acquired the M5 Tower in the West Midlands, reinforcing the company’s commitment to innovation and expanding its portfolio of high-quality roadside media assets. The M5 Tower West Midlands is a high-impact, double-sided […]
Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]
Adrian J Cotterill, Editor-in-Chief
Bell Media has unveiled its newest, industry-defining campaign, Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. “With Streets-to-Screens, Bell Media delivers a seamless journey where brands connect with consumers on the road through Bell Media’s exclusive technology, syncing radio ads with digital out-of-home billboards and […]
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