DailyDOOH

Outsmart, the trade body for the UK Out of Home advertising industry, and the IPA’s outdoor specialists have announced the publication of OOH Playout Reporting Standards. Justin Cochrane, Chair of Outsmart, told us “These new standards further enhance the trust and accountability of Out of Home, giving brands even more confidence to embrace the medium.” […]

En juin 2020, Outsmart et l’association des agences spécialisées en affichage au Royaume-Uni (IPA) ont publié OpenDirect (OOH) 1.5.1, un standard pour la vente programmatique directe dans le secteur de l’affichage extérieur (Out of Home).   Nous sommes fiers d’annoncer que nous venons d’implémenter OpenDirect (OOH) 1.5.1. Cela fait de Price & Place – notre […]

Here’s the Q1 2021 revenue report for the UK OOH sector… The overall numbers reflect a decline in the sector owing to the lockdown imposed in December 2020. Note, the declines seen this quarter are off a base of Q1 2020 which was itself slightly down on the prior year (-3%) as a result of […]

The Out of Home Advertising Association of America (OAAA) has just released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though an automated workflow. Providing the benefits of programmatic, the spec provides a standard way for OOH publishers to make their inventory available in any OpenDirect-compliant […]

It was clearly a very challenging year for OOH and we all faced a tough Q1 given the current restrictions but here are the Q4 and full year 2020 OOH revenue results for the UK. More positively, the successful rollout of the vaccination programme promises a bright outlook with rapid recovery for the UK economy […]

IAB UK’s DOOH Advisory Group, Outsmart and Route have just released a new Digital Out-of-Home Glossary which includes a set of shared terms across multiple areas, including measurement, programmatic and targeting. Tina Lakhani IAB UK’s Head of AdTECH, said “As the technical capabilities of DOOH advertising have grown, it has become increasingly clear that the […]

UK OOH industry revenues for Q3 2020 saw a continued improvement, especially evident in the monthly figures although we figure that these won’t capture the latest Government restrictions which have come through in October.  Highlights for Q3 2020 vs Q3 2019: The overall numbers reflect some recovery as the Covid-19 lockdowns imposed began to ease […]

A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out of Home benefitted from strong performance including an average +51% shift in ad recall and increase of +16% for purchase intent. The results are so strong that even […]

Outsmart, the trade body for the UK Out of Home industry has announced that Out of Home revenue for January to June 2020 declined -44.8% year on year, generating total revenues of just GBP 329m. Classic and Digital Out of Home revenues declined by -50.8% and – 38.8% respectively. As a result, Digital’s share of […]

Last month, Outsmart and the IPA’s outdoor specialists announced the publication of OpenDirect (OOH) 1.5.1, a programmatic direct trading standard for the OOH industry. Building on the IAB Tech Lab’s OpenDirect structure, this new standard will become the go-to source of information for those outside the industry to connect with OOH and incorporate it into […]