DailyDOOH

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]

Outsmart, the trade body for the Out of Home advertising industry has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June […]

Outsmart, the trade body for the UK Out of Home advertising industry has announced that Out of Home revenue for the first quarter of 2022 saw growth of +146% year on year with total revenues of £238m vs. £97m in Q1 2021. Justin Cochrane, Chair of Outsmart comments, “Out of Home audiences are well and […]

Last week during London Digital Signage Week we made full use of the excellent facilities at SamsungKX in London King’s Cross and recorded two programmes for DailyDOOH (on Tuesday), four videos as part of the Outsmart Standards Event (on Wednesday) as well as broadcasting from there on the Thursday afternoon, the AdTECH: OOH – London […]

Last week during London Digital Signage Week we made full use of the excellent facilities at SamsungKX in London King’s Cross and recorded two programmes for DailyDOOH (on Tuesday), four videos as part of the Outsmart Standards Event (on Wednesday) as well as broadcasting from there on the Thursday afternoon, the AdTECH: OOH – London […]

Route, the audience research body for the out-of-home advertising industry, has appointed Newsworks’ Denise Turner as CEO. She will join in July from Newsworks, where she has been director of research and insight since 2015. Denise replaces Robert Ray, the CEO of Route since 2020, who is retiring. Denise is known for having a deep […]

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that Out of Home revenue for the fourth quarter of 2021 saw growth of +65% year on year with total revenues of £336m. Justin Cochrane, Chair of Outsmart told us “Out of Home continues to gain pace with strong results on […]

Clear Channel Singapore’s programmatic service, OutSmart Pro is now referencing the past week’s data, making it the closest ever to real-time impressions. This is made possible with LEXI, Clear Channel Singapore’s award-winning audience-understanding video analytics, that is jointly powered by Quividi. The enhanced audience measurement solution comprises of an Anonymous Video Analytics software that analyses […]

Vistar Media has announced the launch of full operations in Singapore. Buyers can now use the Vistar demand-side platform (DSP) to plan and purchase digital out-of-home (DOOH) media programmatically, using data-driven audience targeting to run campaigns via open exchange or private marketplace deals. Leading Vistar’s operations in Singapore is Franck Vidal, who joins the company […]

Outsmart, the trade body for the Out of Home industry in the UK has announced that OOH revenue for July to September 2021 increased 63% year-on-year, generating total revenues of £270m. Justin Cochrane, Chair of Outsmart, told us “Another strong rebound quarter and a positive outlook for next year. Out of Home continues to connect […]