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West Midlands M5 Tower Acquired By @WildstoneUK

Tuesday, December 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Wildstone, the leading owner of outdoor media infrastructure assets in Europe, renowned for spearheading the digital revolution in the roadside OOH market, has acquired the M5 Tower in the West Midlands, reinforcing the company’s commitment to innovation and expanding its portfolio of high-quality roadside media assets. The M5 Tower West Midlands is a high-impact, double-sided […]

Branded Cities Renews Cadillac Fairview Lease

Tuesday, November 28th, 2023

Adrian J Cotterill, Editor-in-Chief

Branded Cities has announced a long-term renewal agreement with Cadillac Fairview for its CF Toronto Eaton Centre Tower. Situated in Canada’s most populous city of Toronto, Branded Cities boasts dominance in the highest-profile venues. The company’s portfolio showcases an impressive roster of prestigious destinations: Yonge and Dundas, recognized as Canada’s busiest intersection; Union Station, acknowledged […]

#CannesLions June 17-21, 2024

Saturday, November 18th, 2023

Adrian J Cotterill, Editor-in-Chief

The Cannes Lions International Festival of Creativity returns to The Palais in Cannes from Monday 17 to Friday 21 June 2024 to celebrate all creativity in the making – and the people behind it. Whether you’re looking for a creative deep dive, finding your community or just visiting to get inspired, our new passes make […]

#DropTheRazor Says @OUTFRONTMEDIAUS

Thursday, November 16th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) has announced a partnership with No-Shave November and a special billboard campaign this month. Across the country, OUTFRONT billboards will urge viewers to #DropTheRazor and donate to cancer research foundations. For over a decade, shavers have donated the cost of grooming and helped the organization raise over USD 12 million to date, […]

Tatiana Abondano (Re-) Joins @AdaptMedia

Friday, November 10th, 2023

Tristan Cotterill

Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]

Huge oOh! Tullamarine Airport Billboard

Wednesday, November 8th, 2023

Tristan Cotterill

oOh!media has launched one of the largest airport billboards in the southern hemisphere with Qantas and the City of Melbourne as the first exclusive advertising partners for this mega site at Melbourne’s Tullamarine Airport. The length of a Boeing 737-800, the ‘Queen Victoria’ greets travellers heading to and departing from the airport on the busy […]

Ulta Beauty SOS Launch Sites

Tuesday, November 7th, 2023

Adrian J Cotterill, Editor-in-Chief

Following on from the news that SOS, the female-founded company that is redefining wellness on the go through a fast-growing network of smart vending machines has partnered with Ulta Beauty to pilot a next-gen in-store sampling program, we can reveal their early sites. At select stores, SOS machines will provide a seamless sampling experience for […]

Bell Media Delivers Streets-to-Screens Campaign

Tuesday, November 7th, 2023

Adrian J Cotterill, Editor-in-Chief

Bell Media has unveiled its newest, industry-defining campaign, Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. “With Streets-to-Screens, Bell Media delivers a seamless journey where brands connect with consumers on the road through Bell Media’s exclusive technology, syncing radio ads with digital out-of-home billboards and […]

Revolutionizing the Fusion of #AI and #OOH

Wednesday, November 1st, 2023

Adrian J Cotterill, Editor-in-Chief

AdAi, parrainé par COMMB (le Bureau canadien du marketing et de l’évaluation d’affichage) et DailyDOOH, a annoncé la présence de géants de l’industrie, d’experts panélistes et de prestigieux commanditaires en vue de créer un événement inoubliable axé sur le rôle de l’intelligence artificielle (IA) dans l’univers de l’affichage. Le 3 novembre au Globe and Mail […]

Levelling Up Your Marketing Game With #AI

Wednesday, November 1st, 2023

Guest Contributor, Farrokh Mansouri

Marketers can no longer afford to view adopting new technologies as merely a benefit. It has become a necessity, especially in light of the rapid advancements in Artificial Intelligence. These rapid advancements are pressuring marketers to develop a knowledgeable and responsible AI strategy. Falling behind is not an option. With the advertising industry quick to […]