DailyDOOH

Schweppes has launched a bold new multi-million-pound marketing campaign which celebrates the Great British public’s resilience to enjoy summer – regardless of what it may bring – building on a strong 2020 where the brand led growth in the mixer category [1]. The campaign launches with the return of two 10-second TVCs, celebrating the return […]

En juin 2020, Outsmart et l’association des agences spécialisées en affichage au Royaume-Uni (IPA) ont publié OpenDirect (OOH) 1.5.1, un standard pour la vente programmatique directe dans le secteur de l’affichage extérieur (Out of Home).   Nous sommes fiers d’annoncer que nous venons d’implémenter OpenDirect (OOH) 1.5.1. Cela fait de Price & Place – notre […]

The Westfield Mall of The Netherlands is the Netherlands’ latest and largest retail destination with over 280 stores. It looks like an architects’ dream, sinuous white curves flow horizontally like a huge silk shawl around the glass-skinned structure to create a unique shopping experience. With well over half a billion Euros spent on the redevelopment, […]

As usual we were the first, to write back in March 2021, “Digital Signage Expo Sold for USD 450,000”. That was the result of a bankruptcy court auction process for what was left of Exponation, LLC’s demise. The new owner, a company called Questex has now raised its head above the parapet. Questex, owned by […]

Pierre-Yves Desbiens has joined VuWall as chief operating officer/chief financial officer, effective immediately. He replaces CFO Keith Findlay who retires May 3, 2021. Pierre-Yves will be responsible for finance, accounting, business intelligence, legal, human resources, and overall business operations. He will report directly to the CEO Paul Vander Plaetse. Pierre-Yves Desbiens, CPA, CA, MBA, has […]

At #CES2021 Chipolo announced that it is pledging USD 1 to the charity Oceanic Global for every ‘Ocean Edition’ Chipolo sold. Inspired by the projected tripling of plastic waste flowing into our oceans, Chipolo has spent 2020 working to tackle the harm caused to our climates, ecosystems and marine life by creating the first sustainable […]

Ocean Outdoor Limited (LSE: OOUT) announced today that its Co-Chairman Tom Goddard will be stepping down from the board at the end of this year. A seasoned industry veteran, Tom Goddard has been Chairman of Ocean since July 2009. Under Tom’s chairmanship, Ocean has transformed into a leading pure-play digital operator across the United Kingdom, […]

Following its recent win with Japanese brewing giant, Asahi International, UK based agency, Trouble Maker, along with Plexus, launched their first Out-of-Home campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. Peroni’s message focuses on the Italian tradition of ‘La Passeggiata’ – an early evening ritual which Italians routinely take – to walk, connect and […]

Nature’s essential workers will be front and center on ad space donated by members of the Out of Home Advertising Association of America (OAAA) to support EARTHDAY.ORG on Monday, September 21, 2020. Launching on the first day of Climate Week, the campaign features plants and animals that provide essential services to our ecosystem and aims […]

Kinetic, the world’s largest out-of-home planning and buying agency, and Hivestack, the leading global programmatic digital OOH (DOOH) AdTECH platform, today announced a new partnership that they say, takes automation and performance measurement in DOOH brand campaigns to the next level. Ali MacCallum, UK CEO of Kinetic, told us “Over the last year, we have […]