Q1 New Zealand #OOH Recovery Says OOHMAA

Tristan Cotterill

The Out of Home Media Association Aotearoa (OOHMAA) has reported its strongest quarterly revenue performance since Q1 2020, hopefully signalling the sectors continued recovery post-#Covid19.

The New Zealand based industry association reported net media revenue of $26.9 million for Q1 2021, a decline of -8.3% year-on-year but an improvement from a -12.5% decline in Q4.

Digital revenue continues to soar, pulling in $17.9 million this quarter, accounting for 67% of total revenue share for Q1, with March accounting for 70% share of all out of home revenue. This dynamic is a reflection of shortened planning cycles.

Natasha O’Connor, OOHMAA General Manager, told us “Our audience is back, with slightly different travel patterns as businesses allow greater flexibility working from home, and in hours needed in the office. Kiwis are now comfortable moving in and out of levels, and the impact on traffic volume is minimised each time we yo-yo through the levels. We are seeing good signs that the economy is continuing to recover with all operators reporting strong demand through Q2 and having the Australian bubble open is just another good news story to add to the building business confidenceā€.

The out of home industry in New Zealand is benefiting from an economy in recovery mode, the population has adapted to new ways of working, resulting in minimal impact on overall traffic volume as the nation goes in and out of lockdowns. The latest traffic data released by Auckland Transport for 22-28 March showed Auckland traffic volume levels at 102% compared with the same time 2019. All other main Mets have been stable at around 100% since the end of the initial lockdown.

There are two new associate members of OOHMAA; namely Candelic and Reach Media who join Omnigraphics, BerrySimons and ICG

OOHMAA media display members include; JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media and Bekon Media.

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