JCDecaux Wins Big w/ Oslo Sporveien

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC) announced this week that JCDecaux Norge AS, its Norwegian subsidiary, has won an exclusive six year (plus a two year extension option) advertising contract with Sporveien Media AS, the company governing the advertising concessions for public transport in the greater Oslo region.

Inge Aasen, Managing director of Sporveien Media, told us “We are very satisfied with the agreement with JCDecaux Norge AS, which ensures further innovation and development of public transport’s values. The advertising agreement generates important income for the public transport sector.”

The contract includes advertising rights on all buses, trams, and the Oslo metro – trains and stations. The Oslo Metro is the most digitised OOH contract on the Norwegian market, with a total of 345 digital panels and more than 100 million annual passengers.

Jean-François Decaux, Chairman of the Executive Board and co-Chief Executive Officer of JCDecaux, said “We are delighted to work with Sporveien Media AS again. A concession JCDecaux operated until 2012, and where we started the digital transformation of the Norwegian OOH market. We aim to develop further the contract with new digital concepts and a wellpositioned media offer for local, national, and international advertisers. We will operate this contract with a commitment to global carbon neutrality and issue a carbon emission report annually for the contract that will document all the planned emission reduction activities. The contract fits perfectly with our existing portfolio and will place JCDecaux as a clear market leader on the Norwegian OOH.”

The contract counts for more than 20% market share on the Norwegian OOH market and will place JCDecaux as a market leader in Norway for OOH and DOOH.

The tender was evaluated on financial and non-financial criteria – including sustainability, where JCDecaux was the winner.

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