Sparta Capital Makes Big @HYGHAG Investment

Adrian J Cotterill, Editor-in-Chief

HYGH has raised €21.5 million, a hybrid financing round of debt and equity led by Sparta Capital Management

Fritz Frey, co-founder and chairman of HYGH said “HYGH has the potential to become one of the global market leaders. The strong growth of DOOH advertising and the opportunities it presents support our investor’s confidence in our company and in our vision.”

The capital from this financing round will fuel HYGH’s expansion, focusing on scaling existing networks in Germany, Austria, Switzerland and entering new European markets. HYGH also says that it will establish a presence in the 15 largest German cities within the next twelve months,.

Cedric Boghanim, Head of Credit for Sparta said “We are thrilled to lead the investment in HYGH, a disruptive force in the digital out-of-home advertising industry. With their unique positioning and visionary management, HYGH is redefining the advertising landscape”.

Antonius Link, co-founder and vice chairman of HYGH said “The new investor will play an active role on HYGH’s board, serving as an invaluable partner for the strategic development of the company. Leveraging their expertise in areas such as capital markets and growth management, they will contribute to the company’s advancement”.

Looking towards the future, HYGH has set its sights on an IPO, aspiring to become a prominent global player in the digital out-of-home industry and the forefront of smart city infrastructure.

Sparta is a European focused, opportunistic, multi-strategy investment manager founded by Franck Tuil in 2021. Sparta seeks investments across asset classes in both public and private markets through a process of fundamental research and analysis emphasising capital preservation and risk management. As of May 2023, Sparta was managing total assets of USD 590 million.

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