Gail Chiasson, North American Editor
UpperMidia, a South American provider of digital corporate communications solutions, has selected BroadSign International LLC’s cloud-based digital signage software for its network in Brazil, Argentina and Chile.
Situated in offices, public agencies, gyms and hotels, UpperMidia’s 300 plasma and LCD screens range from 42″ to 50″ and are placed in strategic points meant to bridge the gap between employer and employee communications. The use of viewer demographics in real-time content updates enables tailored corporate messaging and allows advertisers to reach targeted audiences in a trusted environment.
“UpperMidia provides a turnkey corporate communications solution in that we fulfill everything from setup and maintenance of equipment to content production and management,” says Ricardo Espirito Santo, director of operations, UpperMidia. “Given the high level of quality we provide our customers, we are devoted to the BroadSign platform for its reliable performance, automated content management system and dedicated services department.”
Among UpperMidia’s client list are Odebrecht, Rexam and Patrimovel offices, along with hospitality outlets such as Curves fitness centers.
“Working with UpperMidia in the corporate communications context has allowed BroadSign to understand the needs not only of South American networks and their audiences but firms and their employees,” says Skip Beloff, vice-president of sales, BroadSign. “We take pride in knowing that UpperMidia can rely on our mature platform, robust enough for customization that caters to the uniqueness of Brazilian, Argentinean and Chilean markets.”
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