JCDecaux announced today the next step in its digital rail expansion by unveiling the first ever 80” state-of-the-art digital screens today at London’s St. Pancras International Station.
Eight new screens will provide advertisers with premium digital Out-of-Home opportunities in key locations throughout the station’s spectacular high-end retail space and concourse.
These screens will enhance the passenger experience as they enable advertisers to reach highly-affluent and connected audiences with dynamic digital content. The digital locations are strategically situated in close proximity to high-end retailers, such as: Links of London, Fortnum and Mason and Whistles and will complement the two Transvision large-format digital landscape screens that are positioned either side of the departures board.
Spencer Berwin, Managing Director – Sales at JCDecaux, told us “2014 has been a big year for JCDecaux’s digital investment and we are delighted to unveil these new state-of-the-art 80” screens which will set the benchmark for future investment in our “Channel 6” portfolio. I’m pleased we are launching these screens at St. Pancras – a one of a kind rail station that has a unique high-end retail offer that attracts a particularly elite audience in the heart of the capital.”
Wendy Spinks, Commercial Director at HS1 Ltd, owners of St. Pancras International, said: “We are delighted that JCDecaux has chosen to launch at St. Pancras, which receives close to 50 million visitors each year. Our successful partnership with JCDecaux marks the latest stage of our drive to bring the best technology to this famous Victorian station.”
As a leisure destination, the station is home to a daily farmers’ market, places to eat and shop, and the longest Champagne bar in Europe. In addition to Eurostar services, East Midlands Trains, Thameslink and Southeastern are serviced by St. Pancras.
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