Shot on iPhone 6 In The Montreal Metro
Gail Chiasson, North American Editor
We think is a pretty smart way to show off what the iPhone 6 can do, even though it’s via backlits and not digital out-of-home.
Apple’s latest global campaign, Shot on iPhone 6, is making an efficient use of the backlit posters in downtown Montreal metro (subway) stations. The stunning photographs were captured by iPhone 6 users and demonstrate the outstanding quality of its camera.
The visuals are enhanced by the luminous platforms in strategically selected locations. No out-of-home campaign in Montreal for Apple would be complete without the signature murals at Berri-UQAM and Atwater. The vinyl murals also extend this visually astounding campaign to the metro users.
Creative for the campaign is by TBWA Toronto with media by OMD Toronto. Advertising in the Montreal metro system is handled by Cogeco Metromedia, Montreal.
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