Outdoor Media Centre Collaborates With IPA Outdoor Group To Launch OOH Forums
Gail Chiasson, North American Editor
The Outdoor Media Centre (OMC) and the IPA Outdoor Group, both London-based, have formed an alliance to launch a new series of Out-of- Home (OOH) Forums for the UK industry.
This first time collaboration signifies the OMC’s ambition to work in close partnership with key stakeholders to further highlight the power of OOH.
The Forums will aim to explore the many benefits of the medium, with the first Forum set to focus on demonstrating the effectiveness of OOH advertising. The overall aim is to produce new research and insights that further unlock the unique value of OOH for Advertisers and Agencies alike.
“Out-of- Home is one of the most innovative, engaging and influential forms of advertising and we are delighted to be at the forefront of such a ground-breaking initiative with the IPA Outdoor Group,” says Mark Craze, chairman of The Outdoor Media Centre.
“By working on these joint initiatives, we will be able to deliver compelling new research that further demonstrates Out=of-Home’s effectiveness as well as celebrate and share the benefits and innovative opportunities that it provides.”
Gill Reid, joint chair, IPA Outdoor Group, says, “Out-of-Home has enjoyed spectacular growth over the years and we are keen to help continue this momentum. Through this collaboration with the OMC we are confident that the Forums will enable us to inspire and share ideas about the future of Out Of Home and further highlight the medium’s power.”
The IPA is the professional body for advertising, media and marketing communications agencies based in the United Kingdom. Established in 1917 as a not-for-profit membership body, its role is to inspire, promote, anticipate and serve its community of the brightest and best 20,000 people in the business. For all the 305 agency brands in the 231 trading companies in membership, it provides core support services. It also undertakes a wide ranging programme of awards, events, and training opportunities.
The IPA Outdoor Group (IPAO) is made up of leading outdoor specialist agencies. Its mission is to raise the standard in Out of Home through better planning, talent and integration.
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