Gail Chiasson, North American Editor
One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds, and at this week’s NEC Showcase 2015, Scala will be focused on further enhancing the full package of retail, with coordinating tools and technologies with fact-based consumer insights, to build an engaging and memorable customer experience.
The NEC Showcase is taking place May 20-21 at the Vinopolis in London.
Among the solutions Scala is showing are:
- Instore Re-Targeter
When you walk into a store, the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop. Scala has created a solution using this customer information to display three different fashion looks, based on the consumer’s gender and age, on 84” portrait NEC screens. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate. - Connected Café
We’ve seen this one several times at previous shows over the past couple of years. Ordering coffee is now a breeze with the Scala self-serve application. There’s no need for ticket numbers anymore — once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers will be notified via phone notifications and their pictures will show up on the main display. No time lost waiting for your coffee. - Lift and Learn
We’ve also seen this, but it’s also worth another look, since the product demo has changed. Transform your in-store experience right at the Point-of-Sale with Scala’s ‘Lift and Learn’ solution, featuring Adidas Golf footwear. Stretched LCD screens are used to not only entice customers, but also help them compare and learn more information about products. The ‘Lift and Learn’ display is connected to Scala Content Manager system, allowing retailers to make pricing adjustments instantly using POS data across their network from one central location. - Consumer Fling App
In addition, Scala has created a mobile info application. By holding a smart phone near an beacon tagged product, the article info of that product will show up on the smart phone and the shopper can ‘swipe’ that information from their phone to a large playback screen and look at ’the bigger picture’. - Style Advisor
Bring a seamless customer experience to your sales floor with the ‘Style Advisor’ interactive display. It works as an assistive selling tool that allows sales associates to trigger outfit styles on two stacked portrait screens from a tablet when customers approach the area. Outfit choices are relevant to customer gender and specific topics such as latest trends, casual basics or a black tie party. The sales associate app also provides additional product information, browses through other style options and help shoppers pick out clothes for the fitting room. - Heat Map
By aggregating data streams related to customer movement with beacon technology, a heat map is generated and made available to management and staff showing where customers are spending their time in-store. This information gives store planners and managers critical information needed to further optimize planograms and resource planning, messaging, and operations.
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