EuroShop is looking more and more like an event that the digital signage and digital out of home sectors should have taken an interest in – for those companies spending their marketing budgets on useless printing shows in the middle of England, take note!!
Over the last 12 months a number of folks have asked us about LCD or TFT PDP Mirrors – screens that are digital one minute and a mirror the next. We first covered this here but have since learnt a little bit more about the technology.
One of the best mirror systems we have seen to date is from the German manufacturer Woehburk.
Woehburk will be exhibiting Transparent, Black and Mirror Screens on stand G52 in Hall 3 at Euroshop in a few days times.
If we have translated it correctly then the screens are shown embedded in a concrete wall (should be interesting).
Euroshop runs 23rd to 27th February 2008 in Düsseldorf