Brits Go Batty For Halloween Fancy Dress
As we move into the Halloween period, 57 percent of Brits and 64 percent of Londoners are planning to celebrate in style.
Exterion Media has used work.shop.play., its online urban community, to uncover what Brits love so much about Halloween; 58 percent admit that it’s the opportunity to eat Halloween sweets, followed by 57 percent who enjoy the chance to dress up.
When it comes to dressing up most Londoners will pick traditionally scary outfits like spiders or vampires (86%), while 14 percent will choose something a bit more risqué – even our Reggie likes to get in on the act, Ed.
84 percent said they’d happily wear their fancy dress costume in public – so look out for some unusual characters on the London Underground this Halloween.
Jason Cotterrell, Managing Director UK, Exterion Media told us “Looking at our Halloween insight from work.shop.play., it’s clear that we love any excuse for a dress up, and Halloween provides a great opportunity for us to do just that! We know that Londoners love to be entertained while on the move, so they’ll really enjoy seeing all the vampires and ghosts over the Halloween period. Leave your coat at home and show off your costume on the Tube!”
While two-thirds (62%) of Londoners love showing off their fancy dress and celebrating the occasion at parties thrown by their friends, only 1 in 5 (23%) like throwing the party themselves. But even those who aren’t keen on heading out to a spook-fest party still like to make the most of the season with other activities like carving pumpkins (49%) and watching scary movies (37%).
“The best part of any occasion is being able to celebrate with your friends and family – whether that’s by being the life of the party or by doing something fun with your family,” adds Jason.
Insights gathered from Exterion’s 10,000 strong work.shop.play. urban community panel using the Halloween Omnibus survey of 634 people.
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