Europe’s TriggerNetworks Opens First US Office
Gail Chiasson, North American Editor
TriggerNetworks, an independent European technology-focused Out-of-Home media organization specialized in global planning and placement services, has officially opened a US business development and support office in Miami.
Vincent Almela, CEO and TriggerNetworks founder, with two decades experience in the industry, will lead the US team which will serve the North American market in conjunction with its existing office in Toronto, Canada.
“We help our clients access the global outdoor advertising domain through our cloud-based planning technology, TriggerONE,” says Almela.
This platform’s geovisual analytical functionality allows for the integration of audience and marketing data-sets with geospatial information, which simplifies cross-border media planning within a user-friendly interactive environment. By opening a US office and bringing on board local experts, the company will make its services and technology more readily available to American advertising and media agencies interested in international markets.
Almela is certain that this is the right time to establish a stronger presence in the US, particularly because of the increasing interest in the use of technology in OOH media planning.
“Technological innovation is at the core of our business, and the OOH industry is now more ready than ever to embrace any and all high-tech modernization in media planning,” he says.
The new Miami office will help TriggerNetworks increase its presence and participation in technological development in the North American OOH industry. Simultaneously, the company will continue servicing its current clients located in other parts of the world through its global network of offices.
The company was originally founded in 2005 in Sophia Antipolis, the French Silicon-Valley. Today TriggerNetworks’ headquarters is located in the European Union’s capital, Brussels, from where it provides global outdoor advertising planning and placement services to clients worldwide. The company’s core business lies in the continuous development and application of new technological solutions, designed to enhance and facilitate media planning procedures in OOH and Digital Out-of-Home as well as cross-integration with mobile advertising.
The company’s TriggerONE features a database of over 2 million OOH faces located in 37 countries, audience data/metrics (where available), Points-of-Interest via Microsoft BING Maps, GOOGLE Maps and more. Campaigns created with TriggerONE include a unique and in-depth market-place analysis, known as Perimetric Affinity. This is a real time functionality that evaluates the geo-localization of OOH ad faces/screens in relation to specific Point-of-Interest such as banks, shopping centers, etc., and/or consumer marketing geo-data.
The company’s early clients were high-end luxury clients such as Dolce et Gobanna who were advertising across numerous European countries, but the company now services direct brands – eg. Mexican Tourism – in all categories, as well as agencies and media agencies.
TriggerNetworks originally came into the North American market in March, 2011 when it appointed Toronto-based Felipe Ramirez-Roriguez, now director of global services, to develop the eastern North American market.
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