Landvetter airport, Gothenburg, Sweden and an innovative application with IconOne® Outdoor HB Displays and the Swedish Facility Parking Ltd.
When a car enters any gate of the parking structure at the airport it is photographed and then the make and model of the car is identified. Once the car passes one of the gates, advertising for this specific car make and model is shown on the display.
Symbicon Ltd’s tell us that “This patented system makes it possible for advertisers to find a desired target group among all passing cars” BUT we cannot figure out what sort of targeted advertising that might actually be – targeted based on make and model of car?
I am sure someone will tell us.