Saddle Ranch Media, Inc. (OTC PINK: SRMX) announced last week that it has started preproduction on the development of the Cannabis Users Information Network.
We are told that the network will be a reliable and non-partisan source of cannabis related medical information and will provide educational information for parents, doctors and health care providers about the medical uses and the safe use for recreational users of cannabis.
SRMX will operate the Cannabis Users Network as a for profit educational network as it has operated the company’s other similar networks in the past. A typical one-hour program is divided into 12 to 15 segments with up to 24 advertising slots. As a Place-Based-Media network, the Cannabis Users Network, is planned to be distributed to a wide audience that includes medical practices, cannabis dispensaries, and other health services locations that make up the Point-Of-Care portion of the Digital-Out-Of-Home advertising space. SRMX is targeting 200,000 health care medical practices and what is estimated to become over 100,000 cannabis dispensaries.
Phil Cohen CEO told us “We are launching the Cannabis Users Network to be a self supporting profit making Information Network and a respected source of cannabis use information in the form of reliable educational information. According to the 2015 National Survey of Drug Abuse and Health, in 2013, there were 19.8 million cannabis users, which is about 7.5 percent of people aged 12 or older. We believe that reliable non-partisan information specifically produced as an education source that will be used by dispensaries, doctors and other health providers is long overdue.”
Twenty-five US states already have some form of legal use and with the possibility of nine new states being added on November 8, approved cannabis use is estimated to reach 25% of the population. SRMX has identified that the need for information has changed and there are many sources of sponsorship to support educational cannabis information sources and networks. Dr. Sanjay Gupta, once a famous medical cannabis skeptic, spent months researching the science and concluded he’d been wrong. Dr. Gupta now recognizes that there are very legitimate medical applications such as treatment of pain, epilepsy, arthritis and PTSD. SRMX believes that more people need to understand these uses of cannabis as well as the safe recreational use, which is growing rapidly.
The Cannabis Users Network will be added to Saddle Ranch Media, Inc.’s other Networks and are being prepared for distribution to medical practices as the availability of our working capital allows.
Saddle Ranch Media, Inc. is a diversified media and entertainment company operating three divisions: Saddle Ranch Digital, Saddle Ranch Film, and Saddle Ranch TV.