Limited Space Extends Ad Contract w/ Hammerson PLC

Maddie Cotterill

Limited Space Limited, the mall media specialist, has extended its outdoor advertising contract with Hammerson PLC for the next five years. The contract covers eight malls including premier locations such as Bullring in Birmingham and Cabot Circus in Bristol.

Bullring Birmingham

Matt Gordon, CEO of Limited Space Limited, told us “We are delighted to have extended our contract with Hammerson PLC. Having worked with the company for more than 10 years now, we understand what is required to seamlessly integrate these unique advertising formats into the customer experience and enhance it. Retaining this contract consolidates our position as the leading mall media specialist in the UK.”

Limited Space will have the rights to manage a network of advertising formats including Adlift, lift door advertising sites placed in prominent mall locations, Panoramic sites, advertising on the back of mall lift shafts and hanging central mall Banners

David O’Neil, Head of Commercialisation at Hammerson, added “As shopping centres become lifestyle destinations, OOH advertising increasingly makes a vital contribution to the consumer experience. Limited Space provide a unique offer in the shopping centre environment that we believe contributes to our ability to offer immersive experience opportunities to our brand and retail partners.”

The sites available within Hammerson’s portfolio will provide advertisers with access to more than 140 million shoppers every year.

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