Kinetic Worldwide, WPP’s global, contextual specialist, announced this week that it has appointed Michael Lieberman as its new Chief Strategy Officer, North America.
Michael Lieberman will be charged with accelerating the overall growth and client service agenda set forth by the organization. He will be based out of the agency’s New York office and will report to Kinetic’s CEO, North America David Krupp.
For the past two years Michael Lieberman has been Chief Operating Officer for Kinetic’s parent company tenthavenue. In that role, he scaled tenthavenue’s North American operation for success, supporting the quick growth of Bookmark, Candyspace, TMARC, Spafax, and Joule in North America. The group’s performance led to the creation of award-winning solutions and industry accolades, including IAB MIXX and Shopper Marketing Effie Awards.
He is now tasked with evolving the offering of Kinetic North America, following a successful, award-winning year for the agency including numerous MediaPost DOOH and Creative Media Awards, OAAA Media Plan of The Year Awards, and a shortlist mention for a Cannes Lion. Prior to tenthavenue, Lieberman was the North America CEO of Joule, WPP’s mobile agency.