The IAB UK has appointed James Chandler in the newly created role of Chief Marketing Officer.
In January, newly appointed CEO, Jon Mew hinted at plans for a restructure to enable the trade body to be more engaged with advertisers and agencies, and stand more assertively for the digital industry…
James Chandler leaves Snap Inc to take on the newly created role of Chief Marketing Officer. Chandler spent eight years at Mindshare rising through the ranks to become Global Mobile Director where he helped brands make the most of mobile and also led Unilever’s digital account globally.
The IAB’s Tim Elkington, previously Chief Strategy Officer, becomes Chief Digital Officer and the IAB’s Alex Kozloff, formerly Director of Marketing and Industry Engagement is appointed Chief Operating Officer.
Jon Mew told us “We are at a point in digital’s growth where inspiring and engaging brands is just as important as addressing the industry issues. James has the critical experience of working up close with clients, so he’s perfectly placed to put their views at the heart of our communications and outreach. He’s been an active member of the IAB over the years, so we’re thrilled he wants to join the team”.
He went on to explain the focus of the new functions, with Elkington prioritising key industry issues across ad tech and from a regulatory perspective. Kozloff will focus on the outputs of the IAB across research, events and the newly named industry initiatives team.
The new CMO role will be active when James Chandler joins later this month and follows the appointment of ex-P&G’s Roisin Donnelly as the IAB’s Non-Executive advisor.