Hidden inside an earning calls late last month was the news that Verifone merging its pump media business with GSTV.
In the call, Paul Galant, CEO of VeriFone said “I am very pleased to report that … we recently reached an agreement to establish a joint venture with Gas Station TV. Upon closing expected later this month, we will combine our pump, media, advertising business with GSTV“.
He went on to say that the new venture will better position VeriFone to compete against other media platforms including TV and online and will enable their convenience store and brand advertiser clients to take advantage of increased scale and far better functionality at the pump.
He added “We are looking to Media drive focus on other medial segments by restructuring and improving execution”.