AT&T Branded ACMs Going Into Arena

Gail Chiasson, North American Editor

att1Hercules Networks, New York technology firm that produces Automated Charging Machines has been selected by AT+T to provide ACM’s for the TDBankNorth Garden arena, home of the Boston Celtics and Boston Bruins.

The ACM’s will be branded specifically using AT+T’s logo and color scheme.

Consumers attending the Arena will be able to use the ‘AT+T Charging Station’ to get a free rapid 10-minute charge for their cell phone. While they wait, they watch the LCD screen that sits at eye level and plays AT+T’s latest commercials.

“Giving consumers a service while promoting your brand is a win-win, and something they pay attention to and remember,” says Paul King, Hercules Networks’ CEO. “In today’s changing world, it is hard enough to have someone captive for one minute. We offer 10 minutes of captive, uninterrupted messaging.”

Leave a Reply