Talon Outdoor Expands to U.S. with Opening of New York Office

Adrian J Cotterill, Editor-in-Chief

Talon Outdoor, an independent Out-of-Home (OOH) agency, has announced its expansion into the U.S. market. From its New York office, Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact.

Irina Zeltser has been appointed Managing Director and will run the agency’s U.S. arm. James Copley, a founding partner of Talon will be providing support and will oversee the operation while Ruth Schinn has been hired as Director.

Talon’s US operation is a joint venture with Holt Media Companies, Inc, who will be providing a high-end perspective on the U.S. landscape. Together with Ptarmigan Media, founding agency partner, Talon will also extend its work with heritage partners Grand Visual and Blis.

James Copley told us “Talon has established a strong track record of success in the UK built on a heritage of delivering smarter, creative and effective OOH communications services, and we are thrilled to extend this capability into the U.S. market. With Irina and Ruth’s leadership and with the support of our partners, we are well positioned to thrive in a resurgent U.S. market.”

Patrick Martucci, Chief Executive of Holt Media Companies, added “We are very pleased to help drive value in the US for Talon”, said We are extremely selective with whom we align our interests, and have great admiration for the Talon Brand, its business ethos and its leadership.”

Irina Zeltser joins Talon from Project X (PJX), where she deepened her proven track record of successfully building OOH agencies. Schinn has enjoyed a lengthy career in the U.S. market, having held senior positions at Posterscope and Kinetic.

Over the past five years, Talon has established itself as one of the premier OOH agencies in the UK. As a result of working with a number of agencies, particularly Omnicom Media Group, Talon is known for generating outstanding, award winning work for some of the most progressive and recognizable brands including Google, Disney, Sony Pictures and McDonald’s. The management team have established a culture of entrepreneurialism and collaboration that it intends to bring to the U.S. market.

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