JCDecaux UK announced this week the appointment of Dallas Wiles to the position of Chief Commercial Officer. We are told, that as JCDecaux continues to digitally transform its business, he will be responsible for client partnerships and investments, having already taken a lead role in defining a new data and automation strategy that will bring increased value to clients and agencies through more effective campaigns.
He will now head the Commercial team at JCDecaux that numbers 177 persons; covering Client, Agency and Specialist Partnerships, Automated Trading, Creative Solutions and Campaign Delivery. He will also drive the company Brand Charter (BranDO), a six-point plan that puts brands first for accountability, measurement, brand safety and viewability.
Spencer Berwin Co-CEO, JCDecaux UK told us “I am delighted to appoint Dallas to head our Commercial team. His drive to accelerate growth in OOH through an audience-centric approach is fundamental to future growth. Putting brands first has always been a key cultural value at JCDecaux. As we move into a more digitally and automated business, Dallas will ensure that we will deliver on our BranDO charter putting brands at the heart of our business.”
Dallas Wiles was appointed Commercial Director in 2016 and was previously Director of Trading at JCDecaux.