Adrian J Cotterill, Editor-in-Chief
Last month, Ocean launched its ninth annual Digital Creative Competition, aimed at inspiring bold new ideas which harness the scale, creativity and technical capability of digital out of home. As regular readers and industry types know, the annual competition challenges and inspires creative thinking, placing digital out of home screens at the heart of campaigns and aligning the medium with other progressive platforms and advertising channels.
Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK. There is one category of entry, although concepts will be segmented by brand and charity during the judging process.
New for 2018 alongside the usual competition, Ocean is also seeking ideas which align brands or charities with its Ocean 4 Oceans initiative which is using Ocean’s screens to help turn the global tide on plastic polluting the world’s seas.
Entrants that successfully raise the bar will share a GBP 650,000 prize pot and the chance for their work to be showcased across any of Ocean’s iconic UK DOOH locations including The Grid, city centre networks like The Loop, retail hubs and screens offering facial and vehicle detection.
Ocean head of marketing Helen Haines told us “This is an opportunity for visionary creative minds to explore and test the infinite possibilities of digital out of home advertising in all its forms. We are seeking effective, simple ideas which are aligned with the opportunities our screens afford to surprise, engage and connect at scale with different audiences in different environments using a combination of Ocean technologies. All you need is an Idea.”
The competition is as always free to enter, with entries submitted online here. The closing date is August 24 and the winners will be announced at an awards ceremony on Thursday, October 11 at the IMAX in London.
Last year’s winners included WCRS for Sky Ocean Rescue: The Ocean’s Biggest Threat which marked World Plastic Bag Free Day last week (July 3), and MullenLowe London for Dulux’s Let’s Colour and Persil – Get Out Here.
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