Please Sir Alan stop this now, this is truly awful!!! The screen is horrible, the scrolling LED does not work, the screen is placed too high – no one is going to look up there whilst they push their trolley or walk around the store with their shopping basket.
FYI a shopping basket is a small wire basket that a consumer (sometimes also called a shopper) carries around with them. In this basket they place items that they intend to buy. A trolley is effectively a bigger version of a shopping basket but it has wheels on. This trolley is pushed around the aisles (the gap between the shelves) and is again loaded up with items that the consumer intends to purchase when they reach the checkout.
Please go and get yourself another Apprentice or two – perhaps this time someone who has some experience and / or some common sense.
Alternatively you could learn from history and read what worked and didn’t work at the likes of Walmart and Tesco’s and follow some of the pretty basic principles of Generation 2.0 Retail networks here.
At the moment this is just el cheapo retail signage for el cheapo retailers!!!