Leading media company APN Outdoor, now part of JCDecaux, has extended its Out-of-Home footprint launching Perth’s newest digital supersite on the Mitchell Freeway.
Strategically positioned for maximum exposure on Perth’s major northbound thoroughfare, the super-sized digital billboard measures 12.66 x 3.35 metres and captures three lanes of inbound traffic heading towards the central business district.
Mitchell Freeway is the main route between Perth city and high-growth suburbs to the north including the satellite city of Joondalup, popular with families and older generations for its parks, beaches and retail precincts.
JCDecaux’s use of digital supersites on motorways and high traffic corridors linking regional centres and suburban hubs with major cities delivers new and innovative ways for advertisers to connect with their audience.
JCDecaux General Manager Digital Media, Damien Rath told us “High exposure roadside billboards coupled with the flexibility of digital technology enables brands to connect with passing consumers using creative that is both compelling and contextually relevant. We are delighted to secure such a strategic location on the Mitchell Freeway.”
The Mitchell Freeway supersite launch is another key component of JCDecaux’s expansion in the Perth market. In December last year, JCDecaux signed an important new agreement with Perth Airport, rounding out its existing contract covering internal advertising in all four terminals, as well as external billboards approaching and within the Perth Airport precinct.
JCDecaux currently holds the rights to all external advertising at the Airport, along with internal advertising in T1 International, T1 Domestic, T2 and T3 terminals.
JCDecaux will take on the rights to advertise in T4, where Qantas Group operates its domestic services, on 31 January 2019, marking the first time Perth Airport has worked with one advertising provider across all its terminals. As part of the new agreement, existing advertising assets will be refreshed throughout the terminal.