DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that NRS DOOH Media has joined its membership ranks.
National Retail Solutions (NRS), a subsidiary of IDT Corporation (NYSE: IDT), operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide.
Barry Frey, DPAA President & CEO, said, “NRS DOOH Media recognized that independent bodega owners and retailers had a significant need in that they could not redeem scannable coupons from manufacturers. NRS not only solved this need by developing a POS platform for these store owners, but simultaneously created an exciting new advertising opportunity for brands with customer-facing screens on the terminals. We welcome this innovative company to our membership ranks and look forward to working with them on our many initiatives.”
Elie Katz, President of NRS told us “The platform provides a robust portfolio of tools to help our retailers compete more effectively including rewards programs, integration with communication and payment service products and advertising on screen at eye level.”
NRS DOOH Media, a subsidiary of IDT Corporation (NYSE: IDT), operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help these retailers compete more effectively including rewards programs, consumer coupons, wholesaler discounts, and integration with Boss Revolution® communication and payment service products. Consumer packaged goods (CPG) suppliers are able to leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban, ethnically focused customer bases nationwide.
With NRS DOOH Media’s advertising offer advertisers will reach a captive audience in the growing independent retail market. Their sleek POS allows advertisers to reach a broad demographic of all ages and cultures, including but not limited to the Hispanic, Asian, African-American and global multicultural markets. With five million+ nationwide consumer impressions a day, their POS displays build B2C and B2B branding awareness, boost retail sales and increase customer loyalty.
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