Intersection Expands West Coast Operations

Adrian J Cotterill, Editor-in-Chief

Intersection announced this week that Eileen Crossin will become the company’s new National Sales Director for the West Coast. She will be based in Los Angeles, and charged with helping West Coast brands across L.A., San Francisco, and Seattle connect to their customers through the dynamic, engaging capabilities of Intersection’s growing out-of-home (media network, which includes digital and static offerings in the top six media markets and other major cities across the U.S.

Intersection’s Chief Revenue Officer, Michael Rosen told us “Eileen has been instrumental in working with brands and agencies to bring bold, dynamic campaigns to life. As we continue to build out our digital network in L.A., we are thrilled to have Eileen lead the charge on the West Coast to help clients reach their audiences in new and creative ways.”

Intersection’s Los Angeles rail and station media comprises over 3,600 units across all six Metro Rail lines, and spans Los Angeles County, the most populous county in the U.S. Crossin’s move to the market comes after Intersection and LA Metro’s recent unveiling of IxNTouch interactive kiosks throughout the system, which deliver useful transit information to riders and give advertisers the opportunity to engage a highly captive audience. Intersection is also now the exclusive large-format media partner of Big Blue Bus, an expansive bus system servicing the greater Santa Monica region in Los Angeles.

In San Francisco, one of the most affluent markets in the U.S., Intersection’s media reaches 94% of people every week across SFMTA’s bus, rail, cable cars and historic trolley system. With more than 700,000 weekday riders across all modes, San Francisco enables brands to connect with the tech mecca of the United States.

Intersection is also the exclusive advertising partner of King County Metro and Sound Transit in Seattle, allowing advertisers to reach over 15 million monthly riders across the city. Intersection’s out-of-home products across the West Coast create unmissable opportunities for brands to reach their audiences throughout their day.

West Coast brands are already activating with out-of-home, both nationally and locally. Last year, Disney and Marvel executed a dynamic out-of-home campaign on LinkNYC kiosks in New York for the premiere of Avengers: Infinity War, showing upcoming screening times within the closest theaters to the kiosks. Most recently, in a first-of-its-kind campaign on Los Angeles’ Big Blue Bus, the CBS TV network promoted its upcoming season of “Love Island.” Big Blue Bus has historically not offered large-format media, making this campaign a true ‘first’ for the market.

Leave a Reply