abc media’s retail media planning portal, PlanMyMedia.com which first launched last year powering The Co-operative Media Centre (CMC) was celebrated at last week’s Grocer Gold Awards.
The prestigious awards ceremony saw the unique media site win Business Initiative of the Year, beating off stiff competition from six other major players in the grocery industry. Judges called it “innovative, engaging and effective” and an “excellent communication tool.”
As regular readers would know, PlanMyMedia.com’s concept, design and technology were created by abc media to allow brands, media agencies and retailers to research, plan and execute retail media campaigns.
abc media’s Chief Executive Jonathan Southcombe told us “We are offering the market something truly unique. PlanMyMedia.com is comprehensive in its application, rigorous in its data and simple in design. Retail media is a proven driver of ROI and our portal makes its channels easily accessible for brands of all sizes and across all sectors.”
After 5 years in development it was commercially launched in July 2008 with a personalised variant for The Co-operative Group, allowing the UK retailer to offer advertisers one point of contact for over 32 media channels in over 3,000 outlets.
In October 2008 PlanMyMedia.com was then introduced to a wider market with an extended range of retailers including WH Smith, Spar, Martin McColl, Thomson and Wine Cellar – it now incorporates over 9,000 stores and attracts over 1,500 users and seems to have a client base which includes all the major FMCG advertisers.