Octopus Interactive has raised a $10.3 million funding round led by Sinclair Digital Group.
Octopus provides Uber and Lyft drivers with (headrest) tablets that combine games, ride information (including maps and weather) and advertising in a 13-minute loop.
The company says it’s deploying geofences to target ads and increase their frequency in appropriate neighbourhoods and offering real-time analytics to advertisers.
Launched back in 2018, Octopus now claims to reach more than three million people each month across 10,000 screens in markets that include; New York, Los Angeles, Chicago and Washington, D.C.
Sinclair Digital Group is an affiliate of TV giant Sinclair which means that it can bring content from local TV stations onto the platform.
MathCapital also participated in the funding.