AGnVET Services Group is an independently owned Australian agribusiness, with specialist locally branded businesses located throughout Queensland, New South Wales, Victoria and Tasmania. Each branch has a unique service offering to suit its local customer base covering products and services including Rural Merchandise, Fertiliser, Seed, Agricultural Chemicals, Animal Health and Nutrition, Insurance, Real Estate, Grain Storage, Livestock Marketing, Property Management and Agronomy Services.
They recently installed Signagelive in 43 retail locations aimed at delivering marketing content to their end clients. This is a mix of 49” LG Digital Signs for locations with larger POS areas and 22.5” IAdea Screens for mounting on countertops in smaller locations
Jay Wilkinson, Business Systems Analyst, AGnVET Services told us “ We reviewed four other SaaS digital marketing content solutions and Signagelive seemed to be both the best fit for purpose and one that had a high usability option for the non-technical marketing department”.
Like many companies with distributed retail or corporate offices, AGnVET Services Group implementing a digital signage network because without one they had difficulty in ensuring the consistency of marketing messages to their end clients, either physical posters would not be put up, or they typically had no control over where they were placed.
When asked how they built a business case internally for the Signagelive deployment, they said “ We simply needed to address the issue of marketing content and new initiatives not reaching end clients/customers. Throw in the fact that typically, signage would be sent to a printer, then the printed promotional materials would be sent to the branch network for inclusion in merchandise displays and physical posters sometimes not put up and it was easy”.
Jay Wilkinson added “Having worked in IT for over 25 years, I feel like overall, this project was, put simply – fun! We covered about 7000kms rolling out the screens, so to keep the project within budget, you need to minimise time spent at each location. Due to the fact this system just works, from unboxing a screen to installing the player, we were able to move on quite quickly. Quite often installing in 4-5 locations a day.”