As if we hadn’t had enough trade show news lately. Something was going on last week at Exponation, LLC, producer of Digital Signage Expo (DSE), LED Specifier Summit, Lightshow West, DigitalSignageConnection.com and West Coast Lighting Insider.
Employees were called into a meeting on the Monday and were sworn to secrecy until last Friday (we have since learned that they were told the company was filing for Chapter 7 Bankruptcy which you can read here).
#DSE2020 was initially scheduled for March 31 – April 3, 2020 but moved to September 15-18, 2020, however once it was moved a second time, to November 11-13, 2020, there was probably zero chance that the event would actually ever happen this calendar year.
The event of course, could be postponed until next year but sadly, the way the organisers have treated their exhibitors these last few months, we think that is highly unlikely and the organisers will know that they have blown any industry goodwill they ever had.
It could have been so different if only the organisers had announced that the show would skip a year when they first moved it. Greed, or a lack of funds, or desire to return money to exhibitors likely put paid to that idea and was probably never countenanced by Exponation’s capo honcho Angelo Varrone.
So it is, what it is, a show that never grew year on year from the 4,000 people who attended the very first one. It reached its 10th anniversary and its 15th and it had its moments in the Sun. It was a very popular event and had an incredibly loyal following but I have to say, with much sadness, that it was probably time for it to go.