Shopper Media Announces A National Head of Trading

Tristan Cotterill

Shopper Media, Australia’s fastest-growing offline retail out-of-home media company, has promoted Matt Adams to the newly created role of National Head of Trading.

This will be in addition to directing the trading function for the business, and he will continue to oversee the Southern States and drive revenue in this market.

Jamie Hollebone, Shopper Media’s Head of Revenue, told us “Despite the economic impact of COVID-19, Shopper Media Group has continued its growth trajectory. Towards the back end of 2020 we announced the addition of 21 new local shopping centres to our retail digital out-of-home portfolio, which included 12 new large-format sites, with an additional 60-plus centre installations now in the pipeline for 2021. With our growing Smartlite and large format network, Matt’s appointment is a formidable one. His role will be key in driving growth through yield management of Shopper Media’s inventory of small- and large-format screens, but most importantly, he will be delivering efficiencies to our client partners, ensuring they get the best trading outcomes in retail out-of-home. Matt will be key in assisting our business to deliver excellence across our agency and client relationships.”

Shopper Media’s investment in world-class technology, intelligent Wi-Fi and virtual beacon technology has created better engagement between shoppers, shopping centres and advertisers enhancing the way agencies deliver campaigns in the retail OOH space.

Matt Adams said “This is the perfect time to be leading the trading effort at Shopper Media as we navigate the changing media landscape in response to COVID-19 and the on-going challenges to businesses and brands. Client and partner satisfaction is at the heart of Shopper Media‘s DNA, which has been built on close, collaborative partnerships. I’m excited to be in a position to further develop these partnerships with our new trading vision.”

Shopper Media currently boasts a portfolio of more than 375 retail centres, targeting key essential retail destinations and serving local communities across the country.

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