Pikasso Jordan Wins Souq Bab Al Madinah Advertising Concession

Tristan Cotterill

Pikasso Jordan has won the contract to operate the exclusive advertising concession for Souq Bab Al Madinah Mall located in Zarqa (this is 31km Northeast of Amman).

Zarqa is the third largest city of Jordan constituting a conurbation with Russeifa counting a total of 1,545,100 inhabitants. Zarqa has a very active city center and acts as Jordan’s Industrial hub with 50% active factories. Moreover, it has two famous universities: Zarqa University & The Hashemite University.

Souq Bab Al Madinah will be the new landmark and destination for Zarqa & Russeifa residents and visitors. It consists of a built up area of 120,000 m2 with a GLA of 41,000 m2. It includes 358 retail stores, 33 Indoor and Outdoor restaurants and cafes offering an exquisite dining experience within a space designed with open air features.

It also offers banking services accommodating an entire Mezzanine floor, 4,000 m2 entertainment spaces operated by Beyond Games & Cinema Screens, underground parking for 1,300 cars and the largest branch of Carrefour Hypermarket in the Kingdom; which has already opened its doors in December 2020 generating a daily footfall of 6,000 shoppers.

Pikasso is deploying state-of-the-art inventory consisting of a large format digital Screen; which will transform into the main attraction of the mall. To be complemented with displays, backlits, special wrappings & large formats on external facades.

Rania Daniel Kildani, General Manager of Pikasso, told us “We are delighted with our partnership with Souq Bab Al Madinah which is a unique modern retail destination for Zarqa. It will cater to families and young crowd which is excellent to complement our Amman mall offering. Brands and agencies will benefit from fantastic engaging opportunities with a new extended audience.”

Pikasso Jordan established in 2000, operates a total network of 430 advertising faces and 53 digital screens across the country consisting of 4×3 billboards, and large formats, Unipoles and Landmarks, in prime locations of Amman, as well as seven exclusive concessions.

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