Havas Media Deploy @ParagoneAi To Manage Social Media Marketing

Tristan Cotterill

Perion Network Ltd. (NASDAQ: PERI), a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising; ad search, social media and display/video and CTV advertising, has announced the launch of Paragone.ai’s Actionable Performance Monitoring (APM).

Doron Gerstel, CEO of Perion told us “We are thrilled to introduce APM as part of the newly rebranded Paragone.ai. This sophisticated technology meets the needs of advertisers who are relentlessly focused on engagement and returns and demonstrates the power of Perion’s ‘Capture and Convince’ platform as our connective tissue, a synergistic technology across the entire company.”

We are told that Paragone’s APM adds significant benefits to the company’s already advanced, multi-channel social advertising management platform, which is now deployed with high-profile clients, including The Walt Disney Company and Havas Media.

Jorge Irizar, Global COO of Havas Media Group said “Havas’ ongoing partnership with Paragone has helped us maximize efficiency and improve ad performance for our clients. Our global network of 500+ brands, is deriving measurable value from Paragone’s technology, which empowers us to drive our clients’ success across all social media channels, reaching unique target audiences to achieve better conversions with the best ROI. In addition, Paragone’s passionate commitment to service is invaluable to our team.”

Paragone’s APM is a SaaS platform, that provides brands and their advertising partner teams a holistic view of their social advertising spend across all networks, agencies, and platforms – from one easy-to-use interface. APM provides Performance marketer real-time ‘virtuous cycle’. Ability to predict the effectiveness of social spend, recommend tactics to improve performance and activate these changes from one central view.

Tijmen Ter Veen, Digital Marketing Supervisor at The Walt Disney Company said “Since partnering with Paragone, we have been able to take our social media advertising performance to new heights. Paragone allows us to focus on managing the best campaigns through powerful, automated integrations”.

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