Adrian J Cotterill, Editor-in-Chief
Goldbach Germany is rolling out city networks in the German cities of Bochum, Paderborn, Schwerte and Celle.
Claudia Zayer, Unit Director DooH at Goldbach “I am pleased that we can now expand our portfolio in the direction of city marketing. Especially with our partner imoled, who implements innovative LED-based concepts in outdoor advertising, we have gained inventory that is state-of-the-art. We will start marketing under the new product names Citynet Tube, Citynet Walkside, Citynet Roadside and MegaMotion in November 2021. “
- In Bochum the network includes 20 info screens, 30 digital city light posters in the pedestrian zone and in the street area, 42 digital city light posters in local public transport or at subway stations and 14 large digital areas at important transport hubs.
- In the Paderborn district, there will be LED walls at traffic junctions and digital city light posters. Paderborn Airport is also part of the network we believe.
- In Schwerte, digital city light posters will be found at bus stops and in the pedestrian zone. Roadside screens are also part of the network
The use of imoled is interesting. Andreas Will, CEO imoled told us “With Goldbach we have found an excellent partner for marketing. We are breaking new ground, especially with the info screens in Bochum. By testing a new projection technology that uses black screens, we will be able to offer consumers an exceptionally crystal clear picture experience. It is fun to take a longer look, especially since other infotainment content is displayed in addition to the advertising. “
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