VIOOH, the leading global digital out of home (DOOH) marketplace, has nnounced a new partnership with premier and iconic OOH media company, Branded Cities.
The partnership will give Branded Cities access to VIOOH’s market-leading Supply-Side Platform (SSP) that currently has 34 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Yahoo DSP and AdQuick.
Jean-Christophe Conti, CEO, VIOOH told us “I’m thrilled to be announcing our strategic partnership with Branded Cities. With our most recent expansion and new hires in the U.S., Branded Cities’ iconic inventory nicely complements the inventory of our existing partners in this important market and I look forward to seeing the exciting DOOH campaigns to come from this partnership”.
Utilizing VIOOH’s SSP, and with access to Branded Cities’ premier OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven DOOH campaigns at landmark destinations across the U.S., such as Times Square, the Las Vegas Strip and Los Angeles.
Denise Levine, Chief Revenue Officer of Branded Cities said “The collaboration between Branded Cities and VIOOH brings huge opportunities for brands and their agency partners. These highly-targeted, data-driven campaigns across iconic locations, accessed via VIOOH’s programmatic platform, will enable advertisers to create highly exposed DOOH ads while still creating meaningful connections with consumers”.
The partnership with Branded Cities goes live next month.