Welby Chen Joins @VistarMedia As COO

Adrian J Cotterill, Editor-in-Chief

Vistar Media has appointed Welby Chen as Chief Operating Officer.

Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, He joins the Vistar executive team as a key player with extensive experience scaling companies into global operations.

As COO, he will oversee Vistar’s core revenue operations on both the demand and supply side, while driving and executing the company’s growth strategy.

Michael Provenzano, CEO & Co-Founder at Vistar Media told us “Welby brings impressive experience to our C-Suite team including 13 years in the startup world where he focused on growing and scaling businesses,” said “We have big ambitions for Vistar’s next chapter as a fully global company, and I look forward to partnering with him closely as we continue to be a trusted partner amid our expansion and deepening relationships with the world’s largest out-of-home companies.”

Welby has more than 20 years experience in advertising technology and sales across global markets, where he has focused on helping companies optimize their business models while propelling them toward substantial growth. Specifically, he spent more than a decade in the startup space, most recently serving as COO at JW Player, a leading video SaaS platform. He was also a founding member of video publisher VEVO, held leadership positions at mobile SSPs Inneractive and Fyber, and spent more than 10 years at Microsoft and Nokia working across product, technology and sales.

Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media.

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