OneScreen.ai, a marketplace provider for buying and selling out-of-home advertising, has launched what it describes as, the most comprehensive public directory of OOH advertising inventory.
It contains 864,000 media listings across various categories, including billboards, street furniture, transit, etc, in 340 different formats and more than 3,200 OOH providers, including media companies, vendors and agencies.
Sam Mallikarjunan, co-founder and CEO of OneScreen.ai said “Building and deploying this exhaustive directory is the genesis to ensuring everyone can easily and openly buy or sell OOH ads. While other directories exist in the OOH space, none are democratized — completely open and public, without a third party intermediating to keep sellers from interacting with buyers. Now, that is no longer the case. We have incredible respect for the OOH industry’s tremendous and long-standing growth, and our mission is to continue working collaboratively with industry friends and partners to even further accelerate the success of OOH.”
Media owners are able to upload, edit, and sell their inventory directly from their listing. They are also given access to free tools like campaign building, embeddable maps, and invoicing that make their inventory more accessible, discoverable, and easier for marketers to buy. OneScreen.ai invites OOH providers to claim or request their free listing and complete their profile.
For more than a year, the OneScreen.ai team has worked closely with hundreds of buyers, sellers, advisors, and facilitators in the OOH industry to ensure its platform and tools solve real-world problems. Based on collaborations and partnerships with dozens of OOH providers, the company has developed multiple solutions in sales enablement, inventory management, and invoicing.
There will be a live walk-through of the directory Thursday, August 4, 2022, at 4:00 p.m. ET. Registration for that can be found here.