oOh!media has signed an exclusive Out of Home content partnership with the AFL to broadcast live scores, results, pictures, articles and video highlights from this year’s Toyota AFL Final Series.
Neil Ackland, chief content, marketing and creative officer at oOh! said: “Sport is our national pastime and we’re bringing Australia’s largest Out of Home company and the AFL, Australia’s most watched sporting code together, to give AFL fans all the key highlights and real-time excitement of the Toyota AFL Final Series. The scale of our network enables oOh! to connect the AFL with existing and potentially new fans via dynamic sport content on digital Out of Home screens with research showing dynamic is five times more engaging and increases screen attention by more than 60 percent.”
As the season draws to a close, culminating in the 2022 Toyota AFL Grand Final at the MCG on 24 September, oOh! will bring footy to more fans than ever before utilising the scale and reach of its national digital network.
In an Australian Out of Home media first, advertising partners will have commercial messaging integrated into dynamic AFL content, bringing the moments that matter to audiences across the country and making brands unmissable.
Leading advertisers including Pepperjack and others have signed on to partner oOh! for the Toyota AFL Final Series.
Kylie Rogers, AFL executive general manager customer and commercial was quoted as saying “The partnership with oOh! makes footy accessible to more people, and we’re excited to add another touchpoint for fans to experience our great game, during what will sure to be one of the most exhilarating finals series yet.”
Running seven days a week, the content program will feature across oOh!’s Retail, Street Furniture, Rail, Office, Billboards, Café, Study and Venue digital assets to extend the conversation beyond the games. oOh! has developed a proprietary platform to broadcast live scores and final results across the digital network as they happen.
The AFL agreement is the latest announcement in oOh!’s innovative content strategy and follows its multi-year partnership with News Corp to deliver breaking and general interest news, lifestyle, sport and business articles, alongside exclusively created video content to Out of Home audiences from mastheads including The Australian, news.com.au, the Herald-Sun, and The Daily Telegraph.