Flat Panel Displays Go Out-of-Home

Andrew Neale

The DisplaySearch Digital Signage Conference: Flat Panel Displays Go Out-of-Home takes place tomorrow (Tuesday 1st September) in San Jose, California.

Confirmed participating companies include HP, Ingram Micro, JC Decaux North America, LG Display, Samsung Electronics America, Scala, National City Media Finance, Horizon Display, GDS, NEC and DisplaySearch, among others.

Our San Francisco correspondent, Dylan Jones will be covering the conference for us and reporting on the event later in the week.

Static print signage continues to go digital, and that means more dynamic, targeted messaging to transform customer experiences. At the heart of digital signage is the display itself. Not only is the display the most visible component, but it is also where the most capital is expended to make digital displays an affordable alternative to the printed page. At the same time, increased penetration of displays in the home has spurred commercial-usage models “out-of-home”. With these exciting opportunities come new challenges in supporting new products and service offerings, and in developing new relationships required for improved go-to-market strategies. This conference will bring together the world’s largest flat-panel display vendors and partners with companies already well established in out-of-home environments, as well as brand new start-up companies that this brave new world of digital displays is helping to foster.


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