oOh!media Expands Programmatic

Tristan Cotterill

oOh!media is launching a number of initiatives to make buying across its digital Out of Home network easier with an expansion of programmatic trading.

Cathy O’Connor, CEO, oOh! said “Our strategy with programmatic digital Out of Home has been considered and deliberate, to complement, not contradict, what makes our channel unique. Extending programmatic trading in Office and Retail will deliver advertisers diverse, quality localised environments and hyper targeted audiences at scale”.

At its inaugural Outfront this week, Australia’s largest Out of Home media company announced a new product innovation to maximise full motion video advertising and a major study to understand changes in how Australians move.

Following the launch of programmatic trading across billboards and street furniture screens in November last year, oOh! is expanding its programmatic offering with additional inventory across its Office and Retail networks.

With the unrivalled scale of oOh!’s Office network, programmatic trading is now available across 460 office towers around Australia, enabling greater flexibility and agility for advertisers to reach the highly sought after business professional audience.

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